The ask: To create a campaign focusing on storytelling and strategy to put PUMA Brazil back on the top of mind of women. The PUMA Mayze is the perfect fit for unapologetic women, and were determined to translate that in every element of this campaign. The concept was crafted around three powerful words we wanted to convey– bold, unapologetic and fun.

The face of Mayze: Bruna Marquezine is a well-known actress that unexpectedly became an icon in the Brazilian fashion scene. Talented and charismatic, she is a relevant female figure known for pushing women towards success. There is no other name in Brazil that could have re-introduced us to the PUMA Mayze in such a magnificent way.