The ask: To produce a campaign that would create a sense of community, through content and events, that made sense in today's world of new majorities. We found the perfect group of people that represented inclusion and were able to rock these beloved shoes in the best way possible. Because of this campaign, the brand had a 42% increase in engagement on its social platforms.

The brand: Founded in 1979, Melissa is a footwear company that has become an instant success and an icon for generations. With more than 4,000 distributors worldwide, the company invests heavily
in research and technology in its manufacturing operations to sustain its operations and growth while maintaining a balance between economic growth and environmental protection. They operate 100% recycle.